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Versdenkers knows better than anyone that you need inspiration. To think creatively. So that you can also make logical, unexpected choices. To make you think fresh, Versdenkers regularly gives you a dose of knowledge and inspiration. Do you also subscribe to our newsletter? Then you will also receive news about it once a month promotions and benefits at workouts.

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Want to lead a creative team? That's how you handle it

Want to lead a creative team? This is how you approach it Creatives are eager, want to develop quickly, add value and look beyond the dot on the horizon. That's the nature of the beast. In the capricious media market, creative teams must be agile, with analytical, design and innovative thinking skills. That […]

What are you waiting for? These writing contests are screaming for your writing talent

WHAT ARE YOU WAITING FOR? THESE MATCHES CRYING FOR YOUR WRITING TALENT Recognize this? In everyday life you write smooth copy or scenarios for corporate films, but your writer's heart dreams of literary adventures. Or it is your deepest wish – just like our copywriting trainer Vincent Mirck – to share your professional knowledge in a book […]

Become what you claim to be. That starts with your positioning statement

Become what you claim to be. It starts with your positioning statement Brands are like pop stars. With the right expression you reach your fan base. But then you do have to know who you are, and let it be felt throughout the entire organization. To do this, you make a positioning statement. One of the most evocative pop icons of […]

Thinkers is growing. We are looking for 5 partners in 5 cities who will grow with us

Thinkers is growing. We are looking for 5 partners in 5 cities who will grow with us. Brands perform better when they communicate more creatively. Show guts. Versdenkers develops strategic creative thinking and does what is necessary for this. With training and coaching. As a new Fresh Thinker, your goal is to deploy programs within existing or […]

From brand positioning to content strategy: our mix of advice and training

Versdenkers works in-company with organizations on strategy, positioning, brand development and branding. In-company processes of Versdenkers are often a combination of advice and training. A powerful mix in which employees and teams acquire new skills and learn to work with a new strategy or approach. By involving entire teams in innovations and changes in this way […]

What creatives can learn from artists

Versdenkers is rooted in autonomous art. In autonomous thinking we find the inspiration to keep commercial communication really creative. An artist creates because he/she wants to express certain ideas, ideas or view of the world. He/she does not respond to needs and target groups and does not take commercial interests into account. The […]

4 cool guerrilla marketing campaigns from our own soil

WITH GUERRILLA MARKETING DO YOU CONTACT WITH YOUR TARGET GROUP IN A SURPRISING WAY Want to stand out in a surprising way among your target group and with the media with a modest budget? You do that with guerrilla marketing. A fresh marketing technique with which you can create a lot of attention from the media and the public within a short time. In a surprising […]

Your target audience is looking for emotion. This is how you give it with storytelling

Your target audience is looking for emotion. This is how you deliver it with storytelling Brand storytelling ensures stronger involvement of target groups with your brand. The challenge here is to translate your brand story into content in an appealing way. We give 4 storytelling tips with which you can really touch your target group. 1 Use storytelling on multiple levels Storytelling only […]

From heels to stem cell donation: the European Championship football campaigns that do it differently

The European Football Championship kicks off on June 11. With the Dutch national team between the competing teams. And a big wave of EC advertising campaigns in their wake. In the past few days we were treated, as usual, to a wide variety of creative creations at home and abroad. Admittedly, not always very original. We picked one […]

Suspects on the Floor 2 – Tim Terra – “Actually I want to chop into a log”

Tim Terra: "Actually, I want to chop wood" In the second episode of VODV, the guest is Tim Terra, communication strategist at the Province of South Holland. Fresh thinker founder Lisa van Noorden talks to Tim about the visual language development for the Province of South Holland, how he inspires his graphic team and why he also wanted to be a woodworker. In […]

Five tips to get started with video yourself

“If you just love movies enough, you can make a good one.” – Quentin Tarantino One of the most important things 2020 has taught us in business is how versatile and powerful video can be. From video calls to live streams and how-to videos, video currently plays a very important role in […]

Which creative types are still missing from your mar/com/design team?

With these personality matches you reach the creative peak Andy Warhol and Basquiat, Gilbert and George, Kessels and Kramer; all quirky personalities that came together to create pure magic. Why did they complement each other so well? Your personality traits, communication style and working method determine what kind of creative you are. How do you deal with creative issues, how do you communicate [...]

Suspects on the floor 1 – Quinten Reehuis – Sisters in Songwriting

Listen to Versthinkers on the floor #1 Podcast Versthinkers on the floor Quinten Reehuis is the guest of this first VODV. Creative business strategist and business activist. Owner of Curiosity Amsterdam, works for renowned international brands. Fresh thinker founder Lisa van Noorden talks to Quinten about how creativity is becoming increasingly important in organizations. Which skills are […]

These trends have been boosted by corona

Crisis stimulates the courage to innovate. And it shows in these new trends. Creativity often thrives in times of crisis. Over the past year, the corona crisis has turned our lives upside down. And gave an enormous boost to the creativity and innovative power of individuals and companies. This is highly visible […]

The eloquent simplicity of business drawing

Business drawing increases the impact of your communication Artist Keith Haring became world famous with his simple cartoonish paintings and murals. With simple line drawings and use of color he visualized heavy themes such as AIDS, apartheid and drugs. Haring's work proves that even simple images can powerfully convey complex stories. Often even better […]

Creative Covid Campaigns as a mirror of our new reality

Commercial expressions reflect life in our current reality Our lives have been turned upside down in just half a year due to the corona pandemic. As a result of the crisis, new manners, new needs and new ways of working and living have arisen. The economy is taking a hard hit and companies are trying to […]

Chief Monkey or Sparkle Pony. What type of creative leadership are you?

If you are a professional creative, you will probably recognize yourself in this: you are eager, want to develop quickly, add value and look beyond the dot on the horizon. That is the nature that connects many creatives. And that is good news, because it is precisely this attitude that is becoming increasingly important for organisations. […]

Help, I have writer's block! 8 tips to break your writing block

What do you do when the cursor on the blank page flickers hostilely, the words don't find their way, and the deadline comes running madly at you? Get rid of writer's block with these tips Whatever type of writer you are, writer's block happens to all of us from time to time. The verbiage in […]

Google offers an online alternative to traditional education

Google Career Certificates is the form of education for lifelong learning. Get a professional certificate for UX Designer in six months and get started right away? Google recently made that possible in the US. With the recent introduction of Google Career Certificates, the tech giant also makes a clear statement: these abbreviated online training courses […]

How to seduce the unconscious brain with marketing according to Daniel Kahneman

The secret of a successful conquest lies in the knowledge of the human brain. Marketing is nothing but a seduction game. An example of shameless flirting with your consumer's brain with the aim of enticing them to purchase. A lot depends on the right opening sentence, keeping the conversation going. In other words, well-chosen […]

7 tips for powerful and creative internal communication

When internal communication runs smoothly, you see the result externally. Engaged employees are the engine behind the success of your company. Get them excited and they are the ideal ambassadors for your brand. To achieve that, you need well-functioning and creative internal communication. However, this proves to be a challenge in many organizations. […]

This is how you create an extra sales channel with Instagram Shopping

Instagram shopping makes it easier to convert followers into buyers Instagram is a popular platform for people looking for inspiration. From trendy clothing to modern home accessories and tasty dishes. Due to its strong focus on images, Instagram is also the best social medium for companies that sell physical products. A dynamic digital shop window […]

Sonic branding: let your unique brand sound be heard

Sonic branding is the strategic use of sound and music to enhance brand recognition. The Municipality of Rotterdam presented the soundtrack of the city on 1 May. The piece of music with the name Soundtrack010 is a strong example of sonic branding with which an audio component is added to the existing marketing kit of Rotterdam. The […]

With one click to the lesson. The benefits of online learning.

Online learning offers interesting new possibilities compared to classroom education Online meetings, drinks online, enjoying concerts and theater performances online, online learning… these are just a few aspects of our daily lives that have taken on a new dimension in the past month. Made possible by the world wide web, necessity drives us to […]

Creativity is the hero of this time

Creativity creates lightness in this everyday "unreality". When the uncertain, the insecure becomes our new normal, we have to learn to anticipate and improvise We knew it for a long time, but especially now, during the Corona crisis it becomes even clearer why creative thinking is so important. And would we be Suspicious thinkers if we didn't also put the sun behind […]

Redesigning Instagram: What product designers can learn from comedians

The inspiration for Spalter's design vision comes from an unexpected source: the world of comedians. Because developing a joke is also an iterative process of testing and improving. I like to see my glasses half full. Even when the circumstances demand a lot from me. Now that I unexpectedly have to spend my free time indoors, I […]

Boost your professional skills at home on the couch

The possibilities to develop your skills online are very diverse: from creative skills to learning programming and even following a complete Master. Being forced to sit at home for weeks due to the corona crisis is not a pleasant prospect for any of us. At Versdenkers we are busy preparing online training courses from home, so that we […]

OMG, it's me! A masterclass in taking selfies

Taking a masterclass in selfies? You get it from Claudette van de Rakt. This versatile photographer and artist teaches us to look at ourselves. Ugly or beautiful, sensual or dark, knowing that no image of us can be the same. The perfect selfie is something that many people strive for on social media. The perfect angle, […]

Building Planet IFFR: the positioning of International Film Festival Rotterdam in campaign images

The introduction of Planet IFFR was the start of an amazing journey of discovery that literally immerses us in the idiosyncrasy of the film festival. On 2 February, the 49th edition of the International Film Festival Rotterdam (IFFR) – to put it in film language – was successfully wrapped. It was the last edition with […]

Into the Vibe Inspiration safari: Art and the City

Into the vibe Creative concepting and branding. An exploration of the city and its art during our Inspiration Safari through NYC. In addition to training sessions and company visits, during Into the Vibe NYC we also get inspiration from striking art initiatives and we discover interesting facts about the city itself. In this fourth video, and last in the […]

Book tip: #Contentrecht converts legal nonsense into ordinary people's words

The book #Contentrecht converts complex legal language into common people's words. With a touch of humour. A must for all content creators. Thorough knowledge of information law is a must for any professional involved in creating and distributing content. During my study Communication Science, the subject Information Law was therefore compulsory. A profession that […]

Profanity – A sentence full of nonsense as a sales strategy

A sentence full of nonsense. That's what you get when you communicate with trite words, container terms and empty phrases. Still, I managed to make these three language annoyances part of my sales strategy. Read how! Language is a fragile phenomenon. Abuse or excess can make or break the image of innocent letter combinations. Thus, even the […]

'May You Live In Interesting Times': interactive art predominates at Venice Art Biennale

HANNAH VAN DEN ELZEN, STUDENT LIFESTYLE TRANSFORMATION DESIGN AND THE YOUNGEST TEAM MEMBER OF SPIRITS VISIT THE ART BIENNALE IN VENICE LAST MONTH. This year I visited the Art Biennale in Venice for the first time, a major event entirely devoted to innovative art and design. Within the 58th theme 'May You Live In […]

Into the Vibe Inspiration safari: The Superhero Sketchbook

Into the vibe Creative concepting and branding. Our Inspiration safari, the Company tour. During Into the Vibe NYC we combine training sessions in Creative Concepting & Branding with inspirational tours to innovative companies and striking art. A true Inspiration safari that gives us and our participants many new insights in the field of branding, storytelling, concepting […]

Into the Vibe Inspiration safari: a Phluid Monk Story

Into the vibe Creative concepting and branding. Our Inspiration safari, the Company tour. During Into the Vibe NYC we combine training sessions in Creative Concepting & Branding with inspirational tours to innovative companies and striking art. A true Inspiration safari that gives us and our participants many new insights in the field of branding, storytelling, concepting […]

Contemplative favorites at Art the Hague 2019

From 2 to 6 October, the annual Art the Hague art fair took place in the Fokker Terminal in The Hague. We visited the art fair and bring you the Versdenkers favourites. This year Art the Hague showed a mix of established and young galleries from the Netherlands and Belgium. The central theme was 'Women in […]

OnBrand-what did Versthinkers take with them

On October 10, OnBrand took place in the Sugar Factory in Amsterdam. Old time colleague Stephan Lam (founder of Boardroomsocial) and I got into the Versdenkers Mini at 8 am and set off. I share these impressions with you. Onbrand was a feast of recognition. Usually that's good. Sometimes it means well-known […]

Cool Graphic Design Trends

Retro design with a contemporary twist Graphic design is a trend-sensitive field. What is 'hot' and what is 'not' in visual communication can change very quickly in the digital age. Yet it often turns out that new trends are old trends that are given a new look. Recently we read a nice article in 'Yes, […]

Artist Michael Reedy exposes the fragility of human existence

With his striking mix of realism, medical anatomical drawings and modern symbolism, Michael Reedy creates an aesthetic world all his own. Pinterest is often a great source of inspiration for us. For example, a few years ago we discovered the art of Michael Reedy on Pinterest.

Into the Vibe New York: A Tiny Tour with Joe

Into the vibe Creative concepting and branding. Our tiny NYC tour with Joe Inspiring encounters, top of the shelf insights into innovative branding, fun arty tours and a good taste of that special New York vibe. In a nutshell, that was the very first edition of Into the Vibe: NYC issue, the four-day concepting & branding […]

Eleven skills for professionals of the future

Technological developments, new media and global connectivity have changed our work landscape enormously in recent decades. These changes continue to follow each other in rapid succession. As a result, organizations are forced to invest more and more in the development of their employees. In this blog, we provide an overview of work skills that are important for future professionals, so that […]

Fresh Thinker of the Month: Joris van de Waart

CREATION IS ESSENTIAL The Fresh Thinker of the month for August is Joris van de Waart, business director at studio Lauda and teacher of strategic brand management at Fontys. Joris explains, among other things, why creation is essential for the survival of a company. DON'T WANT TO MISS AN EDITION OF SPEAKER OF THE MONTH? Subscribe […]

Sisters in Songwriting focuses on gender equality in music

Our ultimate goal with Sisters in Songwriting is to create impact. Gender equality in the music world. The launch of the song “Her Wings” on International Women's Day 2019 also kicked off Sisters in Songwriting. a new platform committed to gender equality in music. We went to the studio for a […]

Street art in Antwerp: a tour along the comic strip walls

The comic strip project puts Flemish cartoonists, cartoonists and illustrators on the map. A long weekend in Antwerp, wonderful and really too long ago. Time for a new acquaintance. And what better way to rediscover the city than to look at art. Street art in this case. Because street art takes a special […]

Technology won't save the future, creative leaders will

“We need help from artists and designers to adapt to a new world.” Recently, the Council for Culture published the advice for the Cultural Policy 2021 – 2024. In this advice, entitled Cultuur close, close to culture, the principles for the four-year cultural policy are presented. According to IABR director George Brugmans and Waag director Marleen Stikker, the Council […]

Fresh Thinker of the Month: Mieke Koldewee

ORGANIZING AS A CREATIVE ACT The Fresh Thinker of the Month for July is Mieke Koldewee. Mieke calls herself a turnaround and works as a change expert and coach in organizational changes. She is also co-founder of the Organization Atelier and co-initiator of the Werkplaats Overgoot, a flexible workplace where business people and artists work side by side. In this episode Mieke tells, among other things, why […]

Want to get better at visual storytelling? Know the power of color!

Color is one of the most powerful storytelling tools. Color plays an important role not only in illustrations and graphic designs, but also in animations and film/video productions. Color is one of the first things you notice in a movie or animation. In commercials and corporate videos, the […]

Creativity in organizations is still an underdeveloped skill – Interview with Lisa van Noorden

'Creativity is still an underdeveloped skill in organizations – and that's where innovation lies.' Sometimes you have to be lucky. That something you yourself are interested in also turns out to be a need in a market. I have worked for years in sectors with apparently conflicting interests. As a result, I saw that there was much more creativity [...]

Vertical video as a driver for innovation

The new standard for mobile videos is vertical. And that creates room for innovation. Thanks to the growing popularity of apps like Snapchat and Instagram Stories, vertical videos have become the new norm in the mobile landscape. For a long time, the vertical/portrait format was reviled by filmmakers and dismissed as amateurish. Simply because it did not meet the […]

Fresh Thinker of the Month: Suzan Lindhout

TALENTED SPIRITERS SHARE THEIR VISION OF CREATIVITY Suzan Lindhout, lecturer at Performatory at Breda University, is our second Fresh Thinker of the Month. Suzan was nominated by our previous Versdenker, Anneloes Henskens, and was immediately excited to participate in our web series. So we quickly made an appointment and visited her in Breda. Ask Susan […]

Mucho Mucha Beautiful: the enchanting designs of Alphonse Mucha

Mucha is an inspiring artist who successfully operated at the intersection of art and commerce. A founder of contemporary graphic design. And still a source of inspiration for the modern fresh thinker. Does the name Alphonse Mucha mean nothing to you, when you see his works you will probably let out a cry of recognition. […]

Fresh Thinker of the Month: Anneloes Henskens

  TALENTED SPIRITERS SHARE THEIR VISION OF CREATIVITY Drum roll…for our webseries Thinker of the Month! In our training courses, we meet talented creative professionals (Versdenkers) on a daily basis. We ask them, among other things: where do you get your inspiration from? How important is creativity in organizations? Anneloes Henskens, campaign manager at De Ondernemer kicks off. Anneloes we learned […]

Augmented reality unlocks new ways to experience ancient art

Experience an anatomy lesson from Rembrandt or imagine yourself under Van Gogh's starry sky. Has it always been your dream to step into a famous painting? Today this is increasingly possible. For example, the Mauritshuis and Nationale Nederlanden recently launched the Rembrandt Reality app. Using augmented reality, the app brings Rembrandt's painting “The […]

Content on the go: what can you as a marketer do with podcasts?

Podcasts are here to stay Podcasts are on the rise in the Netherlands. While the podcast had a fairly successful introduction in the US, this media format was unable to gain a foothold in our country for a long time. For the past three years, however, podcasts have been quietly taking their place in the Dutch […]

Small entrepreneur, put yourself in the spotlight with smart content marketing

The best content is informative, relevant and contains a call to action. You are a small entrepreneur, self-employed person or freestylin' freelancer. The customers know where to find you, but it could be a little more often, a little more, a little bigger. You don't have budgets for flashy video commercials or full-page advertisements. What are you doing then? Baking tasty content! But with […]

WTF: Value, Pride, Focus – Stop cussing, assert yourself

The breeding fence is from the breeding dam Fuck is hip. The swear words are flying around your ears in marketing and communication. Vincent Mirck, copywriting trainer at Versdenkers, is ready for a new trend. “Don't get lost in the naughty form, but conquer your audience with sound content.” In the 90s, Ice-T was the […]

The medium is the message: the role of typography in brand identity

The medium is the message Microsoft, Lufthansa, American Apparel, Motorola, The North Face, Oral-B, Toyota. Famous brands that at first glance have few similarities, except perhaps fame. But there is certainly something else they have in common – just at first glance. Each of these brands uses the same font for the logo. […]

And what are marketing trends in 2019? We are becoming more and more emotional and caring

2019 is a fact. Time to make new plans and set fresh goals. To give you some input, we asked Richard Rolling and Cindy Mirande, our trainers and fellow Versthinkers, which important trends and developments they see in their fields in 2019. Caring and emotion appear to be top of the […]

Assess concepts with the AMMO! tool. ep. 2 of 5: is your concept meaningful?

A good idea is never without AMMO! A while ago Versdenkers presented the AMMO! tools; 25 principles with which you can test how good a concept is. We have based on 5 important pillars of a concept. A good concept is: Achievable, Meaningful, Mediasexy, Owned and has !Presence. In a series of 5 consider […]

Blockchain and (digital) art, a happy marriage?

In early June 2018, an artwork by Andy Warhol was sold via blockchain. This happened during the first ever crypto art auction in the world organized by the blockchain platform Maecenas. Is this the beginning of a promising marriage between art and blockchain or just a short but exciting affair? We delved further into this topic. What is actually […]

Tools of the Future: Shoppable Video

Look, click, buy. Shoppable video as a conversion machine for web shops Shoppable video is increasingly in the picture as the next big thing in online retail. Shoppable video is even called the conversion engine for e-commerce. However, it is still an undiscovered tool for many. That is why in this blog we will briefly tell you some shoppable video […]

Artist Lilly van der Stokker gives color to the everyday

“I have commissioned myself to research happiness and friendliness in my artwork, and with that I take a stand against irony and cynicism.” 'Pasta sticking in the pot.' 'Dead mouse behind the fridge.' 'Pulling out hairs from the drain.' But also: 'kitchen sponge', 'be kind to each other!', and 'It is now 8.15 am and it is Tuesday'. […]

Social issues in advertising, a lasting trend

Consumers expect brands to speak out more about social issues. Our trainer and trend watcher Cindy Mirande recently came up with an interesting article from the NOS about the popularity of social themes in advertising. Think, for example, of the NS advertisement with two flirting women, which recently gained a lot of sympathy from the public. According to Cindy […]

The importance of visual language: the creative tool to stand out more powerfully as a brand

Image and language both have their own strength. If you combine those two in the right way, you have gold in your hands as a brand. Have you ever tried to describe a color over the phone? Or explain the layout of your new house without drawing a floor plan? You don't even have to […]

Assess concepts with the AMMO! tool. ep. 1 of 5: How feasible is your idea?

EPISODE 1 OF 5: HOW FEASIVE IS YOUR IDEA? How nice! You have come up with a great concept or had it conceived by a creative agency. And how great it looks on paper. But now it is time to take a critical look at whether the concept is feasible. Our AMMO! tool for […]

How fragmented can you be? The nicest Banksy inhakers in brand land

“We've just been Banksy'ed.” – exclaimed a director of the London auction house Sotheby's, resigned to the surprising scenario unfolding before his eyes. The surprising new stunt by socially critical artist Banksy has led to fragmented mania in marketing land in recent weeks. Big brands such as McDonalds and Ikea were there like the chickens. Others followed later. […]

The psychological art of nudging: a subtle push in the right direction

A green smiley that smiles at you from a garbage can on the street and quietly urges you not to throw your junk on the street. A piano staircase that invites you to climb the stairs musically instead of taking the lazy elevator. Fruit at eye level at the cash register, so you can hardly miss this healthy bite. Only a few […]

Think Bigger, Go Bolder, Be Louder

Photographer Gabrielle de Kok sets the new standard for women in modern image (pop) culture Versdenkers regularly run into talent… for example in the training sessions. For example, in our Content Creation and Visual Communication training, we recently discovered a young photographer with a special mission. She came to us for inspiration about image strategy, but in turn inspired us […]

We Love Roffa: Trendy Rotterdam as inspiration for brands

In case you haven't noticed yet: Rotterdam is hip, inspiring and totally trendy. Because 010 is our home base, we regularly see brands and companies that try to respond to the Rotterdam trend. A few fun and less successful examples, according to Versdenkers, especially for you. From raw working-class city to hip metropolis of Rotterdam, the […]

How to strategically use Instagram Stories for your brand: nine tips

Instagram Stories: 24 hours to seduce your fans While Facebook seems to be losing popularity in recent years, Instagram is gaining more and more ground. The rapid development of Instagram Stories in particular offers a lot of creative possibilities that make us very happy at Versdenkers. Therefore, here are our tips for making […]

This is how you make your event unforgettable with guerrilla marketing

How do you ensure that visitors will be talking about your event for days to come? A strong substantive program that perfectly matches the needs of your target group is the cornerstone of every event. But besides the content, there are other important ingredients for success. Think of the total experience, a creative theme that stimulates the senses and […]

From Z to Alpha: Marketing for Consumers of the Future

The oldest members of Generation Z (born after 1995) have only reached adulthood in 2018. Nevertheless, researchers and trend forecasters are already busy with the next generation. Generation Alpha, born after 2010, now aged between 0 and 8. What are the differences and similarities between the generations Z […]

Be inspired by Vincent: a digital walk through the Van Gogh museum

With just a few mouse clicks you can now enjoy the digital collection of the Van Gogh museum at home on the couch. A golden tip for all lovers of Van Gogh's artworks. Traveling to Amsterdam to admire that one rare drawing is no longer necessary. More than 1000 inspiring works of art online Vincent Van […]

Modern pop-up books as inspiration: from paper artworks to augmented reality

As a creative marketer or designer you are always looking for original angles and striking ideas. For example, we recently found new inspiration in an article in My Modern Met about pop-up books. The first thing that comes to mind may be the modern children's books. However, pop-up books are also an exciting literary format for all ages. […]

Disability inclusive marketing: three taboo-breaking examples

In advertising land a shift is slowly visible and it is called disability inclusive marketing. In this article three beautiful taboo-breaking examples from the clothing industry. Whether you are the average school mom, the sporty dad, the girl next door who is in a wheelchair or the mentally handicapped niece, one thing is certain: we all go to the supermarket […]

Witty inhakers at the World Cup? Make sure to play within the lines

The World Cup in Russia has started. Without Orange. No cheering suits, no orange beer, no wuppies and dressing up fun. It is orange free in advertising land. But still.. as a creative, marketer, copywriter or designer you can respond to it nicely. Are you already thinking up witty hacks for the World Cup? Pay attention to the legal hooks and […]

This is how you write more creatively for Facebook ads – tips and strategies

Creating compelling Facebook ads remains a challenge. When you get started with advertising on Facebook, the first thing you might think of is the right target group selection. Or you start brainstorming about catchy visual material. But do you pay just as much attention to the accompanying copy? Because copywriting is also an important aspect of […]

The 80's design revival: from airbrush to neon

The observant trend follower has known for a long time that it is coming.. and yet it is wonderful to see it actually happen. What I'm talking about... about the 80's revival in design. The 80's are back in visual communication, from the Stranger Things poster to the neon glow 3d lettering […]

This is what you get when 75 creatives think about rebranding Europe

Rebranding Europe: from effective framing of successes to paying attention to resistance and indignation. Why would you have 75 creatives think about the rebranding of Europe? Because Europe is not hip and happening. Especially not among younger generations who do not fully believe in the European message of peace, cooperation and solidarity. The following question was central during Eurolab: How […]

Thought leaders are better for your brand than influencers

It's time to address the elephant in the room: Influencers don't really influence anything or anyone! I read an interesting article this week by Elinor Cohen about influencers. It deals with the concept of 'influence' and the fundamental difference between 'influence' and 'thought leadership'. Influencers are about followers, thought leaders are about expertise and knowledge. Elinor writes: […]

Why concept development is so important? Because blunders weaken your brand.

Why concept development is so important? Because blunders weaken your brand. You can anticipate risks by examining your concept from as many interpretations as possible. Does it fit the target group and is the message really honest? Aren't we driven by cheap opportunism? Estimate your chances and, stay critical and be sure that […]

A good creative briefing, that's how you write it. With a downloadable example

A good creative briefing, that's how you write it. With a downloadable example Suppose you want to have a communication expression developed; a website, a social media campaign or a creative design. Then you sometimes work together with creatives from external agencies, for example when you do not have the expertise in-house. Outsourcing can be very attractive, […]

At the retrospective of David Hockney

Long before my trip to New York, I was already looking forward to the retrospective exhibition of David Hockney. I was already introduced to his work during art history classes in high school and I became mesmerized by the strong, minimal compositions, thin colors and the mystery behind the performance. His canvases, often larger than […]

Verdenkers professional vlog – Vision & Concept in communication

There are a number of topics that come up in the concept development training as a stumbling block for creatives. One of these is the relationship between vision and concept. I'll explain. The first sets the boundaries, the second takes maximum freedom within them. opposites? Or just sisters in crime! Today I will explain how to […]

23 international magazines and websites looking for your stories

Are you a (starting) blogger or copywriter? Then being published on paper or online is definitely on your bucket list. In this article you will find good tips for writers with international ambitions. 23 places where you can present your work. The list on The Writelife includes a mix of magazines and sites in different genres and styles, […]

Now everyone is a designer. Commissioning and collaboration in 2018.

“Design is no longer just the primacy of the designers. You used to have professional product designers, graphic designers and a whole host of other types of designers. Now everyone is a designer.” A very informative piece on the website of the Brabant Knowledge Center for Art and Culture about the changing relationship between client and designer. The information comes from the BNO, […]

Nature can't be forced? Yet it succeeds Gavin Munro

He paused for a moment and thought, “Shit, I got what I asked for. I am a chair farmer. Nature can't be forced? Nevertheless, after more than 10 years of experimenting, Gavin Munro manages to grow trees in the form of chairs. Munro wanted to change the way people think about manufacturing. In […]

Why didn't I think of that!

Why didn't I think of that! You know that feeling? Sure. If you work creatively within any art form, you run into this. You see something of someone else and it hits like a bomb. And not in a positive, inspiring way. New. In a jealous way. So beautiful! So simple! Precisely […]

hamon shu; a sea of inspiration

hamon shu; a sea of inspiration This (online) book brings together the beautiful sea and wave designs of the Japanese artist Mori Yuzan. His seas, waves and wave patterns have inspired other artists for decades. Including myself. Not much is known about Mori Yuzan, except that he was from Kyoto, worked in the Nihonga style and […]

Next time you're walking through the woods, look up.

High Sammie look up! The next time you walk through the forest, look up and be surprised. Crown shyness. A naturally occurring phenomenon that prevents the upper branches of some tree species from touching. It was first observed in 1920 and since then various theories have been […]

David McCandless's amazing infographics combine information, function, form and story.

David McCandless's amazing infographics combine information, function, form and story. His work has a permanent place in our Content Creation training, as an inspiring example of how to achieve good infographics. I don't want to withhold this video about how he makes his data visualizations. “I've created a lot of data and […]

Is it difficult to assess a concept? A good idea is never without AMMO!

Is it difficult to assess a concept? A good idea is never without AMMO! Any professional knows that when assessing concepts, you should stay away from discussions about taste or gut feeling. And come up with sensible arguments. But which? With the AMMO! tool I list them all for you. So yes; now you can […]

Would you like to stand out and score with your target group with a small budget? It's possible with Guerrilla marketing

Would you like to stand out and score with your target group with a small budget? It is possible with Guerrilla Marketing. Five strategies. By Frank Paats Jan is on holiday in England. With bags in each hand, he descends the escalator in a shopping center. Jan looks down for a moment, but then he is shocked! The escalator does not end […]

Curious about the presentation of the Versdenkers guerrilla drink? Download it here

On October 22, Frank Paats, marketing provocateur, showed us the highlights of Guerrilla marketing. We don't want to withhold this from you. Scroll down to download. During the Versdenkers Guerrilla drink, Frank shared with us: the 5 strategies to score with your target group with playful marketing, and the top 3 success factors to […]

This is how your brain experiences art. An immersive online experience from the Washington Post

This is your brain on art I don't want to withhold this publication from the Washington Post. Immerse yourself in the beautiful online experience in which you learn how the brain experiences art expressions such as dance and music. “When you go to the ballet — or any other show — you're entering into a highly controlled experience. […]

How do you harvest ideas in fluid teams? Keep it accessible with E-storming

Creativity isn't just preserved until the team that happens to have the right sign on the door. The idea of fluid teams is gaining ground. Now the question arises how you can harvest ideas in your own organization among a group of colleagues spread over several teams. In my conversations with clients […]

A dummy as creativity training. 7 good reasons to get started

A dummy is a perfect creativity training Dummies by artists and illustrators are always very inspiring to see. But why not keep such a sketchbook as a creative in an organization? Doing it yourself is a perfect creativity training. I'll give you no less than 7 good reasons to get started. Solo..or with […]

The Versdenkers guerrilla drink

Guerrilla marketing is an artform and so Versdenkers loves it. In 30 minutes Frank Paats, marketing provocateur, gives you the highlights. Have a drink, be inspired and also learn something from it. That's the Versthinkers Guerilla drink. What do you gain from it? – 5 strategies to score with your […]

Learn to brainstorm like a googler in 3 steps

This is the deceptively simple, three-step process by which Google creates its most innovative ideas. Nice article on Fast Company about how Google shapes brainstorming sessions with employees. I've written before about the ideal combination of personalities in brainstorms. But of course there are all kinds of ways to optimize your result. Google does it like this: 1 Know […]

A football table does not necessarily make your organization creative

Organizations that want to become more creative have to look beyond just setting up a football table or ball pit. They're just artifacts; obvious expressions that the public easily swallows as a symbol of creativity. So window dressing. Building a truly creative culture that is necessary to continue to innovate is difficult for many leaders. According to this article from […]

Retro advertising – online museums to the max

Does that one campaign from then haunt your head or are you looking for inspiration in retro? Search no further. If you blog or teach about advertising and you sometimes need images from the old campaign box. You will find a wealth of inspiration at Ads of the World, Retro-advertising and Coloribus. Vintage advertisements from the […]

Why creativity and structure are a golden couple

Why creativity and structure are a golden couple. I have written several blogs about what being creative actually means. What is romanticized is the image of the creative as a loose cannon, the untamed beast, the enfant terrible. A creative is by definition not a numerical control freak who uses sticky notes and spreadsheets to […]

What can museums do with storytelling? Focus on experience, participation and spreadability

What can museums do with storytelling? Focus on experience, participation and spreadability In my training courses, cultural institutions and museums occasionally pop up. Recently I was allowed to give a training Concept Development/Storytelling at the Zuiderzee Museum. Agencies that design exhibitions also sometimes come to us for inspiration for beautiful concepts. What I get is that museums […]

How do you tempt young people to give? Three key motivators

How do you tempt young people to give? I regularly receive professionals who work within charities in the Concept Development and Content Creation training courses. Because charities are extremely dependent on donations, fundraisers are constantly looking for the golden egg: the ultimate campaign that persuades young people to donate money, preferably for a longer period of time. And that […]

Loving Vincent. Great mix of technique and passion

Loving Vincent. I can't wait for this movie to hit theaters in September. A great mix of technique and passion. In an earlier blog I wrote about a project in which artists imitate each other's style and in this superb animation about Vincent van Gogh his handwriting has been copied to the extreme. The […]

Charles Bukowski: How to Stand out in a Noisy World

“We are here to laugh at the odds and live our lives so well that Death will tremble to take us.” What a great article from Zat Rana on About the unique man that was Charles Bukowski. But actually, more deeply, about how important your personal authenticity is in a world that seems eager to […]

To lick your fingers so beautiful

Digital illustrator Chris Labooy creates radical digital experimentation with cars. Finger licking good, these works by Chris Labrooy. It contains so many elements that I find beautiful and good. Retro cars, imaginative scenarios, quirkiness, super sleek design, and also a lick of humor. Since its first Auto Aerobics series, Labroos has a […]

Being always busy kills your creativity

Creativity is often mentioned as one of the most important skills in our time. But attention is one of the most luxurious and valuable. In an age where we are constantly online, always on, and can be distracted by work everywhere, it is almost impossible to concentrate for long periods of time. One of the […]

Art and advertising, one feeds the other

Art and advertising have a mutually beneficial relationship. And I always like to show that they can sit close to each other. One discipline feeds the other. Because the resources and budgets available for advertising are generally broader than those of many artists, the elaboration can be extremely artistic. Good advertising can […]

How do you stay motivated when working solo? 4 tips 

Artists, designers, writers and other creatives often thrive on isolation. It is necessary to let their creativity flow. But that same isolation can be detrimental if motivation wanes. As an independent creative it is sometimes a challenge to keep your motivation up. After all, and thank God, you don't have a manager above you who […]

Soon you can also be swiped away in the virtual world

In virtual reality we are still tied to joysticks and that is the eighties. So a new glove has been developed at the University of California, San Diego. And he can recognize gestures. Convert all 26 letters of American Sign Language (ASL) into text and transmit it to a computer or smartphone. The glove is poetically called “The Language […]

How important is creativity in the workplace for Generation Z?

Generation Z, who are they exactly? These are the young people who were born around the millennium, from 1996. Really young people. And those are the employees of the future. Room for creativity and self-expression ranks high on the wish list of Generation Z. It is a mix of makers, hackers and creative thinkers. Understandable, […]

You increase employee engagement with art

Employee engagement is a big thing. Now that it is high on the agendas, art is also being looked at as a driver. How does that work? In the Netherlands, art partnering is a growing phenomenon among larger organizations. But the smaller ones aren't lining up yet to get involved with art. In America it is faster. […]

Art is an endless source of inspiration for campaign makers

Oliver Latta's absurd animations are going to generate great ideas for your brand.'s not easy to watch artist Oliver Latta's animations for a long time. They cause me a sick feeling in the stomach .. a look away reaction. But oh what a wealth of ideas can be gained from this for brands. Source of inspiration Now say […]

Color psychology in branding – that differs per industry

Color psychology is an essential part of branding and logo design. And if you're a designer, you've probably looked at the relationship between brand values and colors. So much for sliced cake. But did you also know that the emotional impact of colors depends on the industry in which they are applied? This infographic from […]

Social responsibility and commerce

Can social responsibility and commerce go together? It is a trend for brands to talk less and less about products and more about themes that they find important or that fit with the brand. Heineken is spreading a great message of acceptance with its Worlds Apart campaign. The other side of the coin is that important themes are used […]

Artists imitate each other's visual language

Nice project! The magazine This is Antwerp brought together international artists who copied each other's work for a set of shiny postcards. Interesting, this is about analyzing visual language. Exactly what we pay attention to in the Content Creation and Concept Development courses. Visual language is just as essential for a brand as it is for an artist. Organizations […]

Only when you realize it, you see it

The ripeness factor, some politicians and negotiators excel at it. Concept developers cannot do without either. Do you want people to pick up your (product) idea, then feeling momentum is half, no, all the work. Ripeness is not much different than recognizing a 'ripe' moment. And then you immediately understand why the term comes from […]

How do you come up with that? With these 4 tips you can too!

You sometimes get the impression that artists and other creatives get their ideas straight from the cosmos. Nonsense of course. Fortunately, because it means you can learn it too. I? Yes you. 4 tips with which you train your own creativity. When it comes to creative or artistic result, people sometimes act as if […]

Want to get results from your brainstorming? Form a dream team with Ockels, Gunster and Lady Gaga

This is how you form a dream team for a successful brainstorm. Featuring Ockels' expert enthusiasm, Gunster's inversion art and Lady Gaga's inner drive to create. Just last week; one of my contacts indicated that the brainstorms in her team yield so few new and useful ideas. Frustrating of course, because if […]

Are you a designer? With these 4 tips you can build better customer contact

“Beauty is in the eye of the beholder”. A proverb that you can always pull out of your pocket if you can't agree on which painting is the most beautiful in an exhibition. As a designer, you also encounter it in your dealings with customers. Because they sometimes look at an image purely for taste, and […]

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