Leading Creatives. Learn to lead and inspire your creative team.
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Leading Creatives will start in October 2022. Use the button below to go to the registration form. Do you want more information first? Then come to the online information session.
Leading a creative team
Leading Creatives is a 15 days training program, divided into 3 modules that are completed over a period of 6 months. The program consists of a practical small group training program interspersed with blended learning, working visits, creative challenges and cases.
Prior to the modules, we will discuss your personal learning goals. You will receive tailor-made guidance. This is how you develop to an effective leader for your team, and an inspiration for your organization.
Module 1: Personal creative leadership (4 days)
In this module we start with researching and developing your leadership. As a creative you enter a transition from maker/producer to leader. Your role changes: you will lead a team based on a creative and strategic vision. What does that require of you as a person?
Themes in module 1
- Your creative DNA and personality type according to DISK.
- Personality types and creative team building
- The skillset and roles of the creative leader
- Leadership in multi-team collaborations
- Developing a positive communication style
Module 2: Inward leadership (5.5 days)
In module 2 we take a closer look at leading a creative team. We look at your stimulating and strategic role as a leader, also in creative innovation processes within the organization. In this module you will work on your own internal case that connects to the learning themes.
Themes in Module 2
- Research into the need for innovation in your own organization
- Guiding Innovation Processes
- Developing thought leadership
- Build effective creative teams.
- Coaching, Ownership, Workflow and Task Distribution
- Organize effective creative processes
- Stimulate team and employee engagement
- Presentation internal innovation case
Module 3: Outward leadership (5.5 days)
In module 3 we look at your role as a leader outwardly. How do you propagate your brand? How do you and your team deal with customers and stakeholders? And how do you work together with other teams and professionals in a case? In this module you work on a campaign for, for example, a media company or charity.
Themes in module 3
- Positioning and brand experience
- Creative strategy and creative direction
- Concepting & Ideation, Creativity coaching
- Branding and Customer experience
- Brand storytelling
- Presentation external brand case
In addition to the training days, you must take into account an extra study load of 2 to 3 days per module. You work on cases, a creative challenge or reflection assignments.
Module 1: October-November 2022
Module 2: January-February 2022
Module 3: March-April 2022
Download hieronder de trainingsdata.
For 3 modules.
Module 1 €2400 ex vat
Module 2 €2850
Module 3 €2850
Leermiddelen en luncharrangement €365,-
The importance of creative and innovative thinking ability
Creatives are eager, want to develop quickly, add value and look beyond the dot on the horizon. That's the nature of the beast. The media landscape is fickle. Constantly changing. It requires agile organizations and leaders with creative, analytical, designing and innovative thinking skills who can anticipate. Skills that are becoming increasingly important to achieve and maintain an authentic, competitive position as an organization.
Start Learning outside the lines
Creatives kennen geen lineair carierepad. Soms werk je een half jaar hier en daarna jaren daar. Ervaring bouw je op door meters te maken en gave projecten te draaien. Het gaat er om dat je uiteindelijk de beste in je vak wordt, en de daarbij behorende verantwoordelijkheid kunt dragen.
Because creatives want to grow quickly and need variety, Versdenkers offers a workplace-independent learning path. You or your employer purchase a submodule. Each module represents a partial certificate. Maybe you work through a module at your current employer, the next at another job and finish it as an independent entrepreneur.
The knife cuts both ways
Versdenkers assists organizations in developing and retaining the already present creative talent, by placing this talent in the Leading Creatives program. myself iInternal training takes a lot of time, depending on a mentors availability, the amount of projects, the creative level and their scope. Before an organization has trained talent to such an extent that they can take on the responsibility of a managerial position, there is a good chance that these creative talents have already disappeared. The Leading Creatives program keeps those talents on board and inspired.
Focus on Leadership
The Leading Creatives program focuses on increasing personal leadership skills. If creatives also want to increase their maker skills in addition to this program, they can register for many other, shorter-term training programs by Versdenkers.