Rebranding Europe: from effectively framing successes to paying attention to resistance and indignation.

Why would you have 75 creatives think about the rebranding of Europe? Because Europe is not hip and happening. Mostly  not  below  younger  generations  That  not  all the way  to believe  in  the  European  errand  from  peace,  cooperation  and  solidarity. While  Eurolab  was standing  the  next one  ask  central:  How  bring  you  the  European  Union  than well  at  the  man? The  special  Results  do we want you  not  remember. 

From  31  May  until  and  of  3  June  used to be  the  Urban  museum  in  Amsterdam  the  epicenter  from  a  special  creative  project:  the  Eurolab.  below  pipe  from  photographer  Wolfgang  Tillmans  and  architects  Brake  Koolhaas  †  Stephan  Petermann  arches  75  creative  thinkers  from  various  to land  herself  about  the  rebrand  from  the  European  Union.  

In  2019  to be allowed to  Europeans  again  nasty  the  ballot box.  this time  to  candidates  in front of  the  new ones  European  parliament  at  to elect.  er  is  However  fear  in front of  a  low  attendance  and  disinterest,  because  Europe  is  no  loved  Brand.  It  current  political  climate  makes  the  there  not  better  on.  Therefore  is  on  initiative  from  the  Forum  in front of  European  culture  and  Wolfgang  Tillmans,  Brake  Koolhaas  and  Stephan  petermann,  the  Eurolab  in  the  life  called.   

The rebranding of Europe

How  bring  you  the  European  Union  well  at  the  man?  How  can  the  European  errand  from  peace,  cooperation  and  solidarity  than  well  sold  become  at  a  big  public?  After  four  to dawn  brainstorming,  strategies  and  concepts  develop  presented  the  participating  teams  their  creative  solutions  on  3  June  at  the  public. 

In  to be  report  in front of  Adformation  light  Yuri  jansen,  a  from  the  Attendees,  a  number of  from  this  concepts  from.  Of  explanation  and  additional  commentary. The  presentation  from  all  Results  is  also  live  included  and  here  at  to look at.  On  bid  come  not  alone  the  creative  concepts,  but  also  the  creative  process  Which  there  at  prior to  is  gone.  consider  the  So  if  a  inspiring  webinar.

 

Do you want more knowledge about coming up with creative concepts?

Read more about our training Concept development or Guerrilla Marketing† If you are thinking about rebranding your organization, take a look at our in-company programs Fresh new Brand and Brand Storytelling.

Author Dzenita Camo

Why didn't I think of that!

Now everyone is a designer. Commissioning and collaboration in 2018.